Avanish Bharati
Anjana Pty Ltd
SWITCH TO MORFIK AND SEE A WORLD OF NEW POSSIBILITIES UNFOLD
As Founder of Anjana, Software Developer Avanish Bharati has a particular passion for business intelligence automation and data analysis and loves to work on complex issues using Web and database technologies. But his first love is empowering his clients by building bespoke online systems specifically tailored to their business. “There’s no such thing as an off-the-shelf solution for every business - each has a distinctive operating procedure, leadership style, and business environment,” explains Avanish. “Doesn’t it make sense, then, that the underlying operating software should be unique, too?”
Morfik is an integral part of Avanish’s strategy for tailoring software solutions. To date he has used Morfik to build sophisticated online booking systems for his small business and customized back-end systems to address Government regulatory requirements. In Morfik he has discovered an unrivalled ability to build interactive and dynamic online software with easy SQL synchronisation, data presentation, server coding and web design.
“In our search for suitable software, we found a lot of tools boasted about scripting and templates of every kind but actually restricted creativity to within their own system,” says Avanish. “By contrast, Morfik is in a class of its own. Extremely configurable and with a huge amount of flexibility and fire power built into its framework, it makes us feel there is no limit to the online solutions we can create.”
Anjana is currently using Morfik to build an airline management and revenue optimisation system. “The project is very data intensive, so Morfik is the perfect tool for the job. It achieves exactly what we want with a minimum of fuss, promoting greater data presentation and database manipulation methods,” enthuses Avanish.
“Often the biggest challenge in a project is how to harness the data and logic together using server side code. Morfik’s awareness and useability of the latest browser technologies, it’s ability to use higher level programming language and seamless integration is invaluable for our business, and has made it possible to achieve our desired results, every time,” he adds. “Generally it would take a massive effort to grasp knowledge of all DOM objects but, with Morfik, it’s just a few clicks away! And with the kind of support they provide, Morfik has become a true extension of our team, helping us build a successful business future.”
The Morfik paradigm shift was a huge eye-opener for Avanish. He recommends that anyone coming to Morfik for the first time should maintain an open mind and let the examples suggest new ways to approach the job at hand. “Start with a small project that utilises database, server code, and browser presentation and watch the possibilities begin to unfold. After using Morfik, I guarantee you’ll never go back to the old time-wasting method of using text-connected php, js scripts, and html tags again.”
